1960s
Datsun Bluebird 510
This decade saw Japan's road network undergo rapid development in preparation for the 1964 Tokyo Olympic Games and the 1970 World Expo in Osaka, with new expressways opening. Automakers released mass-market models in rapid succession to popularize private car ownership. In particular, the Datsun Sunny 1000 — a sedan launched by Nissan in 1966 — opened the door in earnest to a new era of private car ownership. An innovative product ahead of its time, the Sunny became a social phenomenon.
The first Japanese Grand Prix car race was held at the Suzuka Circuit in 1963. This triggered increased interest in sports cars and spurred on competition for higher performance automobiles.
Nissan's new Datsun Fairlady and the Prince Skyline GT were notable high-performance cars in the mid-1960s.
As part of an industry reorganization by the Ministry of International Trade and Industry, Prince Motors — which excelled in technological development — merged with Nissan in 1966. The move not only brought the Skyline and Gloria into Nissan's lineup but allowed it to hone its strengths in product planning and development. From that time on, Nissan’s technological prowess became well known and respected.
1960
| January | ▪ |
Datsun Fairlady SPL212 (for export only) |
| March | ▪ |
Echo Model GC140 The technological cooperation agreement with Austin Motor expires. |
| April | ▪ |
Cedric Model 30 |
| June | ▪ |
Nissan wins the 10th Annual Deming Prize for excellence in industrial engineering. |
| September | ▪ | |
| October | ▪ |
Patrol Model 60 
Patrol Model 60 |
| ▪ |
Prince Light Coach Model BQVH-2 |
|
| November | ▪ |
1961
| August | ▪ |
Datsun Truck Model 320 
Datsun Truck Model 320 |
| September | ▪ |
Nissan Mexicana, S.A. de C.V. is established. (Production begins in July 1966.) |
1962
| January | ▪ |
Junior Model 40 |
| February | ▪ | |
| March | ▪ | |
| August | ▪ |
Prince Miller Model T430 |
| September | ▪ |
Prince Gloria Model S40 
Prince Gloria Model S40 |
| October | ▪ |
Datsun Fairlady Model SP310 |
1963
| March | ▪ |
Prince Clipper Model T631 |
| August | ▪ | |
| September | ▪ |
Datsun Bluebird Model 410 
Datsun Bluebird Model 410 |
| October | ▪ |
Prince Light Coach Model B632 |
| November | ▪ |
Prince Skyline Model S50 
Prince Skyline Model S50 |
1964
| March | ▪ |
Datsun Cablight Model A220 |
| September | ▪ |
Prince Homer Model T640 |
1965
| February | ▪ | |
| April | ▪ | |
| May | ▪ |
Datsun Truck Model 520 Construction of the Zama Plant is completed. (Partial operations begin in December 1964.) 
Datsun Truck Model 520 |
| August | ▪ |
Prince Homy Model B640 |
| October | ▪ |
Cedric Model 130 |
1966
| April | ▪ |
Datsun Sunny Model B10 |
| May | ▪ | |
| August | ▪ |
Echo Model GC240 Nissan merges with Prince Motors, Ltd. of Japan; the Murayama Plant is acquired by Nissan. |
| September | ▪ |
1967
| February | ▪ |
Datsun Sunny Truck Model B20 |
| April | ▪ |
Gloria Model A30 |
| July | ▪ |
Construction of the Honmoku Wharf is completed. |
| August | ▪ |
Datsun Bluebird Model 510 |
| ▪ |
Prince Miller Model T446 |
1968
| January | ▪ |
Headquarters operations are moved to the Company's new building in the Ginza area of Tokyo. |
| April | ▪ |
Laurel Model C30 |
| May | ▪ | |
| July | ▪ |
Skyline Model C10 
Skyline Model C10 |
| October | ▪ |
Datsun Cabstar Model A320 A business cooperation agreement is concluded with Fuji Heavy Industries, Ltd. |
1969
| February | ▪ |
↳ World-first: Four-valve DOHC in a mass-produced vehicle 
Skyline 2000GT-R Model C10 |
| June | ▪ |
Truck Model 780 |
| August | ▪ |
Datsun Sunny Cab Model C20 |
| October | ▪ |
Nissan R382 marked victory in Japanese Grand Prix 
Fairlady Z Model S30 |
| November | ▪ |