Community Engagement

Nissan reviewed its policies for social contribution activities in 2017, deciding to push forward with activities focused on the three areas of: zero emissions, zero fatalities and zero inequalities. In addition to zero emissions and zero fatalities, areas where any automotive manufacturer should make sincere efforts, Nissan is promoting zero inequalities (in other words, diversity) as an important corporate value with the aim of realizing a cleaner, safer and more inclusive society where everyone is given equal opportunities. The company will not only provide financial assistance for activities in these areas but also ensure that those activities are “distinctly Nissan,” making full use of its automotive heritage, expertise, products and facilities. Nissan emphasizes communicating and working with specialized nonprofit and nongovernmental organizations that have great expertise in their fields to ensure that its social contributions are effective.
Nissan’s local companies support employee involvement in social contribution activities.

Nissan’s environmental philosophy is “a Symbiosis of People, Vehicles, and Nature.” We actively engage in efforts to reduce the environmental burden on the planet and prioritize the environment in our social contribution activities. Central to our approach are educational programs that cultivate a deeper understanding of environmental issues toward achieving a decarbonized society.

In addition to making vehicles safer through autonomous driving technology, we also promote traffic safety through activities to raise the safety awareness of drivers and pedestrians and to protect the socially vulnerable, including children and senior citizens.

We embrace diversity as a management strategy in recognition of its crucial role in boosting corporate competitiveness. Nissan’s social contribution activities share this awareness and are aimed at mitigating poverty, providing assistance to the financially and socially disadvantaged, and sending emergency relief to disaster-stricken communities.