1980s

1980's

Fairlady Z / Nissan 300ZX

Japan ranked as the world's top car-producing country in 1980, mostly due to its high U.S. sales. But its car exports became a major source of bilateral trade friction, prompting Japanese makers to begin opening factories stateside.

Notable models in this era include the March (1982), a new-generation basic car, and the unique Pike car series' Be-1 and PAO, which were based on the March.

The appreciation of the yen in the wake of the 1985 Plaza Accord triggered a bubble economy in Japan. 

This led to a luxury car boom that produced some of history's most famous cars. The 1988 Cima became a symbol of the luxury car boom, and the 1989 Fairlady Z created a sensation with its unprecedented performance.

On the R&D front, the Nissan Technical Center in Atsugi, Kanagawa Prefecture, began operations in 1981 as a comprehensive technology-development base. This was followed by the 1983 establishment of Nissan Research & Development Inc. (now Nissan Technical Center North America, Inc.) in the U.S.

1980

January ▪

Nissan acquires an equity interest in Motor Iberica, S.A. in Spain.

Cumulative exports surpass 10 million units.

February ▪
March ▪
April ▪
May ▪
June ▪

Safari Model 160

July ▪

Nissan Motor Manufacturing Corporation U.S.A. (NMMC) is established. (The first Datsun truck rolled off the line in June 1983; the first Sentra (Sunny), in March 1985.)

August ▪

Caravan/Homy Model E23

September ▪
Leopard Model F30

Leopard Model F30

October ▪
November ▪
Laurel Model C31

Laurel Model C31

December ▪

1981

January ▪
February ▪
March ▪
April ▪
May ▪
June ▪

Construction of the Kambara Manufacturing Plant, the satellite facility of the Yoshiwara Plant, is completed, and operations begin.

July ▪

Nissan Motor Co., Ltd. to adopt unified brand name of "NISSAN" for overseas markets

August ▪
September ▪

Cooperation agreement between Nissan and Volkswagen concluded

October ▪
Sunny Model B11

Sunny Model B11

November ▪

The Nissan Technical Center is completed.

December ▪

Atlas Model H40

1982

January ▪
February ▪

Atlas Model F22

March ▪

Construction of the Kurihama Manufacturing Plant, the satellite facility of the Yokohama Plant, is completed.

April ▪

Pulsar Model N12

Silvia Model S110

↳ World-first: Voice recognition power-assisted windows

New office building belong Nissan Headquarters completed

1982 The 30th Safari Rally (April 15, 1982), totally win through 4 years, with Nissan Violet

Pulsar Model N12

Pulsar Model N12

May ▪
June ▪

Signed a technical assistance agreement in the aerospace industry with Martin Marietta of the United States.

July ▪
August ▪

Prairie Model M10

Civilian Model W40

Prairie Model M10

Prairie Model M10

September ▪

Datsun Vanette Largo Model GC120

Sunny Vanette Largo Model GC120

Cherry Vanette Largo Model GC120

October ▪

March Model K10

Sunny AD Van Model VB11

Pulsar AD Van Model VB11

Datsun AD Van Model VB11

March Model K10

March Model K10

November ▪
December ▪

Announcement of new corporate mark

1983

January ▪

Spain's Nissan Motor Ibérica begins production of the Nissan Patrol (Japanese name: Safari)

Patrol 160 Type 1

Patrol 160 Type 1

February ▪
March ▪
April ▪
May ▪

Oppama wharf completed

June ▪

Cedric Model Y30, Gloria Model Y30

↳ World-first: Windshield wipers that adjust to changes in rain/snow level

Cedric Model Y30

Cedric Model Y30

July ▪

Nissan Research & Development, Inc. is established in the United States.

August ▪

Silvia/Gazelle Model S12

September ▪

Fairlady Z Model Z31

Fairlady Z Model Z31

Fairlady Z Model Z31

October ▪

Bluebird Model U11

Bluebird Model U11

Bluebird Model U11

November ▪
December ▪

1984

January ▪
February ▪

Production and sales of Santana started in partnership with West German VW.

March ▪
April ▪
May ▪

Cumulative domestic sales surpass 20 million units.

June ▪
July ▪
August ▪

World-first: Plasma Spark ignition system

September ▪
October ▪

Bluebird Maxima Model PU11

↳ World-first: Super Sonic Electronic Control Suspension with ultrasonic road surface sonar

Laurel Model C32

↳ World-first: Electric retractable colored door mirrors and Auto Reflex Room Mirror (automatic antiglare LCD)

Laurel Model C32

Laurel Model C32

November ▪

Construction of the Oppama Wharf is completed. (The harbor had been opened in May 1983.)

Construction of the Oppama Wharf is completed.
December ▪

1985

January ▪

World-first: Insulated rear window glass to improve air conditioning performance

February ▪
March ▪
April ▪
May ▪
June ▪
July ▪

Nissan obtains Taiwan government's approval on equity participation in Yue Loong Motor

August ▪

Skyline Model R31

↳ World-first: System that allows locking and unlocking with only a card

Datsun Truck Model D21

Cumulative production surpasses 40 million units.

Skyline Model R31

Skyline Model R31

September ▪

Sunny Model B12

Vanette Model C22

Vanette Model C22

Vanette Model C22

October ▪

1985 WEC in Japan (Oct 22, 1985) only pictures available

Construction of Nissan Overseas Training Center is completed

November ▪
December ▪

1986

January ▪

Kawasaki parts center completed

February ▪

Leopard Model F31

Leopard Model F31

Leopard Model F31

March ▪
April ▪
May ▪

Pulsar Model N13

Vanette Largo Model GC22

Pulsar Model N13

Pulsar Model N13

June ▪

First appearance in the Le Mans 24 Hours race with Nissan R85V

July ▪
August ▪

Terrano Model WD21

September ▪

Caravan/Homy Model E24

October ▪
November ▪
December ▪

Pulsar Model N13

The Pulsar, EXA, Langley, and Liberta Villa win the '86-'87 Japanese Car of the Year award.

Announcement of corporate philosophy and management guidelines

1987

January ▪

The Pulsar, EXA, Langley, and Liberta Villa

↳ World-first: Triple Viscus Full-Time 4WD

Be-1

February ▪
March ▪
April ▪

Cumulative exports surpass 20 million units.

May ▪

Daewoo introduces Vanette under technical collaboration with Nissan

June ▪

Cedric Model Y31

Gloria Model Y31

July ▪
August ▪
September ▪

Nissan exhibits H-I rocket

Bluebird Model U12

Bluebird Model U12

Bluebird Model U12

October ▪
November ▪

Safari Model Y60

Safari Model Y60

Safari Model Y60

December ▪

1988

January ▪
Cedric Cima Model FY31

Cedric Cima Model FY31

February ▪

World-first: Painting with fluorocarbon polymers

March ▪

Nissan's ARC-X wins the "Car Design Award 1988, Torino---Piemonte".

April ▪
May ▪

Silvia Model S13

↳ World-first: Head-Up Display on mass-produced vehicle

Silvia Model S13

Silvia Model S13

June ▪
July ▪
August ▪
September ▪

Nissan to start local forklift production in the United States

Cefiro Model A31

↳ World-first: Automatic antiglare door mirrors

Prairie Model M11

October ▪

Maxima Model J30

The Nissan Silvia Q's win "Good Design Grand Prize" for 1988.

November ▪
December ▪

The Silvia wins the '88-'89 Japanese Car of the Year award.

1989

January ▪

Laurel Model C33

Laurel Model C33

Laurel Model C33

February ▪
March ▪
180SX RS13

180SX RS13

April ▪

Nissan Europe N.V., the Company's regional headquarters for European operations, and Nissan Distribution Service (Europe) B.V., are established in the Netherlands. (Operations begin in April 1990.)

May ▪

Skyline Model R32

June ▪

Cedric / Gloria Model Y31

↳ World-first: Full-range electronic controlled 5-speed automatic transmission

July ▪

Fairlady Z Model Z32

↳ World-first: Four-wheel multi-link suspension system

Fairlady Z Model Z32

Fairlady Z Model Z32

August ▪

Skyline Model GT-R R32

Skyline Model GT-R R32

Skyline Model GT-R R32

September ▪
October ▪
November ▪

Infiniti Q45 Model G50

↳ World-first: Hydraulic active suspension in a passenger car

Nissan develops Intelligent Body Assembly System

December ▪