Our Vision

Mobility intelligence for everyday life

Through mobility intelligence, we transform advanced technology into something safer, more intuitive, and more accessible in everyday life. Designed around how people actually live, this vision guides where we lead, where we partner, and where we invest, focusing on what truly matters and holds steady under pressure.

To bring our vision to life, we have set a clear strategic direction,
built as one connected system

Intelligence

Technologies including AI-Drive and AI-Partner deliver new value and new experiences for customers.

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Portfolio strategy

A leaner, stronger portfolio designed for profitability, clearer purpose, and sustained competitiveness across lifecycles.

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Market positioning

As we sharpen what we build, our market strategy comes into focus, with distinct roles for each market.

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Industrial model

Shifting from incremental adjustment to fundamental redesign across development, sourcing, and manufacturing.

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Partnerships

Partnerships act as a strategic lever across products, technology, services, and regions, complementing Nissan's core strengths.

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"Society and customers expect technology that is practical, relevant, and designed around real life. Through mobility intelligence, we transform advanced technology into something safer. More intuitive. More accessible."

Ivan Espinosa
President & CEO
Nissan Motor Co., Ltd.

CEO