Initiative of Technology development
Nissan's competitiveness has always stemmed from advanced technologies. Since its establishment, we have always adopted the development and commercialization of new technologies that competitors cannot achieve.
In recent years, in order to solve social issues such as resource depletion, environmental problems, traffic accidents, and traffic congestion, Nissan has been promoting research and development based on three pillars of technology: Electrification, Autonomous Drive, Connected Car & Service, and providing our unique value of creating something starting from zero.
In pursuit of carbon neutrality across our product lifecycle by 2050, Nissan aims to electrify all new models launched in major markets by the early 2030s.
Around the 1990s, Nissan pioneered the research and development of batteries and motors for electric vehicles and launched the industry-first mass-produced EV, Nissan LEAF, in 2010. Besides vehicles, we have launched diverse technologies on the market aiming at EVs that can be used with more confidence, including the usage environment and eco-cycle. For example, we have contributed to establishment of the standards for charging infrastructure and their deployment and offered the Vehicle-to-Home system and a battery reuse business through 4R Energy. For the proliferation of electrification, we need to address the challenge of innovation in battery technologies and promote its research and development.
Another pillar of our electrification strategy is e-POWER. Unlike a conventional hybrid system, e-POWER enables exclusive use of the on-board engine for electrical generation by separating the engine's output and the driving force at the wheels. The system will make it possible to even further reduce vehicle CO2 emissions.
At the same time, Nissan provides customers with secure, safe, and comfortable means of mobility utilizing the high potential of the motor drive.
Autonomous Drive Technology
Nissan's approach to safety is focused on the real world and aims to help create a society with virtually zero avoidable traffic accidents. Nissan has been striving to develop technologies of driver assistance to help avoid real-world risks of all kinds under the vision of Zero Fatality reducing the number of deaths from accidents involving Nissan vehicles to virtually zero.
Based on our unique Safety Shield concept, Nissan keeps refining its 360-degree risk avoidance capability while expanding the variety of vehicles equipped with these innovations including world's 1st ones. With such achievement and high reliability, ProPILOT was launched in 2016. In 2019, it was evolved into ProPILOT 2.0 offering navigated single-lane highway driving with hands-off capability for the first time in the world.
For fully autonomous drive in the future, we must not only increase the scenarios applicable to driving assist and improve the autonomy level but also continuously provide systems that everyone can confidently use.
Connected Car & Service Technology
Nissan has also been carrying out technical innovations for years on the connected technology that delivers a wide variety of service to the vehicle's occupants by connecting with cloud services or smart phones. In 1998, we pioneered a system known as “Com-Pass Link,” that combines vehicles with IT through services such as a new information service via a car navigation system and mobile phones and Japan's first operator service. Subsequently, we evolved it to Carwings and NissanConnect to commercialize diverse functions and services in the global market, such as provision of deterioration information of the vehicle and batteries, location information, optimal route search, and remote door locking.
Connected Technology provides enhanced remote diagnostics, continuous software deployment, firmware updates as well as access to infotainment services. The technology also plays an important role as the platform for electrification and Vehicle Intelligence technologies. Nissan will continuously deploy services connecting vehicles with people and society.