Message
Cars that move people's hearts
Since 1933, Nissan has been creating the kinds of cars that move people’s hearts. In our pursuit of this ideal, we have always challenged the limits of what is possible by rejecting assumptions and turning conventional wisdom on its head. Our history has seen us take on an endless series of challenges.
90 years in the making: How Nissan dares to do what others don't1:56
Looking back over those years, one can see that the challenges we have taken on have centered on four main areas.
サステナビリティ
Sustainability
We have never lost sight of the importance of our relationship with society and have always remained focused on the effects we have on people’s lives. Thanks to this approach, the innovations that we have made along the way have sometimes transcended the realm of auto manufacturing and have brought about wide-ranging societal changes. For example, Nissan EVs and e-POWER products. Nissan’s development of electric vehicles began with the Tama Electric Car. That work led to today’s Nissan EV like Ariya, Leaf and Sakura, and also e-POWER vehicles like Note.
アクセシビリティ
Accessibility
Ever
since
Nissan’s
founding,
we
have
placed
importance
on
bringing
the
fun
and
convenience
of
automobiles
to
all.
With
early
Datsun
vehicles,
for
example,
we
aimed
to
enable
each
household
to
own
their
car
by
creating
Japan’s
first
mass-produced
automobile,
and
these
cars
are
now
symbolic
of
that
age.With
the
Nissan
Z-car
series
we
also
made
owning
a
sports
car
something
everyone
could
achieve.
This
ethos
is
what
is
driving
our
latest
products
and
services.
ダイバーシティ
Diversity
Learning
from
engineers
from
overseas,
collaborating
with
companies
with
differing
areas
of
strength,
and
increasing
Nissan’s
organizational
and
cultural
diversity
have
all
contributed
greatly
to
our
auto
manufacturing
capabilities.
90
years
have
passed
since
our
founding–a
time
when
we
were
striving
hard
to
learn
from
the
cutting-edge
technologies
of
companies
outside
Japan
as
quickly
as
we
could.
Nowadays
we
have
R&D
bases
located
around
the
globe,
and
are
therefore
able
to
reflect
the
culture
and
preferences
of
local
people
in
the
cars
we
create.
Today,
right
at
this
very
minute,
we
are
carrying
on
our
conversation
with
our
customers
worldwide.
パッション
Passion
We
are
very
passionate
about
driving
experience,
not
only
with
cars
like
the
Skyline
and
Nissan
GT-R,
but
with
all
of
the
cars
we
produce.
And
this
passion
is
growing
more
intense
with
the
passing
of
time.
Through
our
long
years
of
experience
in
motorsports,
we
have
learned
a
great
deal
about
making
cars
that
are
faster,
more
beautiful,
safer,
more
responsive,
and
simply
more
fun
to
drive.
Our
passion
is
to
create
ever-better
cars
for
our
customers,
and
this
will
always
be
the
case.
We
will
continue
to
refuse
to
be
beholden
to
conventional
wisdom.
We
are
driven
by
the
goal
of
moving
people,
moving
their
hearts,
and
changing
history;
we
will
cease
in
these
efforts.
How did the four main areas Nissan focuses on come into being, how have they developed over the years, and how have they influenced the Nissan we know today? You can find the answers by visiting the Stories section of this website.